About Us

We LOVE pretzels. In fact, we love them so much that we decided to cook up something new. We set out to reinvent the snack, untying the knot and thrilling the palate. With 46 flavors and counting, we tickle your tastebuds with the likes of Sea Salt Caramel, Horseradish Ranch, Sriracha, Smoked Gouda, Jalapeno Dill, Strawberry Margarita, and so much more.

We bake our pretzels in small micro-batches. This helps us merge details with deliciousness, adding spices and coating to all the nooks and crannies of every single bite. Of course, we couldn’t do any of this without our fabulous pretzel chef (yep, that’s a thing!).


The History of Pretzels

Pretzels are the oldest snack food known….and there’s a reason for their staying power: They’re awesome!

But their exact history is a little unverifiable. One tale claims they were invented by German bakers held hostage and forced to create snacks for local dignitaries. Another rumor claims they came from an Italian monk back in 610 AD, the dough literally rising to the occasion somewhere between the South of France and Northern Italy. Some even say that pretzel bakers saved the city of Vienna from the invading Ottoman Empire. And there you have it: This snack is small but mighty!

How pretzels got to America is just as mysterious. Some believe that they first came over with the Pilgrims, hitching a ride on the Mayflower and acting as barter with the Native Americans in the New World. Others believe German immigrants came to the colonies with their suitcases obligatory full of dough.
What is better known is where pretzels went from there…..

In 1861, Julius Sturgis, a baker in Pennsylvania, opened the very first commercial pretzel company. He’s also the man credited with turning soft pretzels into hard pretzels, paving the way for the treat we know today.

Where the Past Meets the Future

By blending the traditions of the past with the innovation of the future, we’re taking pretzels to the next level. Through inspiration, imagination, and dedication, we’re baking batches like no other. Forget about the lap of luxury; we’re offering the snack of luxury.

Pretzels.com is a company founded by our family of brands. See goatfoods.com (our sister brand - Licorice.com - was our first). We strive to concoct the best delicacies and ship them to you in three days or less. We love what we do and hope that you’ll love it too.
If you want to reach out us us, feel free to e-mail us at hello@pretzels.com anytime for any reason.

With Peace and Pretzels,
Adam, Jonathan & Sarah
Founders